About us
From a humble beginning over 30 years ago in the recycling of second hand clothes, shoes, bags and stock lot trading, the company has evolved to being one of the largest importers, exporters and traders in the industry with global reach to all the continents. With our roots, expertise and high service standard we have been leading the market across the region and the company grown to be a key player in this industry. Fresh Start is one of the largest supplier, wholesaler and exporter of goods like used shoes, used clothes in addition to authentic branded stock lots of major global brands.
Our Management Team
CEO and Founder
Ali Hashem
Founder and CEO of the the company with over 30 years of expertise in the industry. A strong strategtic and inspiring leader and well known and respected figure in the industry.
Engineer and MBA graduate who thrived in this industry, and built strong organization and route to market through strong tie up with partners and suppliers across the world.
Vice president
Hayssam yassine
Seasoned and professional sales & marketing leader with over 25 years in managing sales operation, marketing, business development, channel & partners relationship management in various industries and global companies like 3M, LÓreal , Samsung and Nokia.
Holding a bachelor and master degree from reputable universities with..
leadership skills and strong connections across the region.
Who Do We Serve
Importers
Wholesalers
Large Outlets /
Discount Stores
On Line Platforms
Big Dealers
Discount Stores
Own Franchise Shops
Why Us
Experience
Our 30 years of experience will give you peace of mind. Our reputation, consistency and reliability makes us your trustworthy partner.
Customer Satisfaction
Your success is our success and we make sure you thrive in your industry. We have dedicated bilingual sales and support team to ensure your satisfaction.
Support and service
We provide you with 24 hours support and quick service that others cannot match
Quality
We have perfected our quality standards over the years to provide you with best products.
Partnership and loyality
We treat you as real partner and we are committed to build long-term win-win cooperation together.
Our expertise, your gain.
Being in the business as long as we have, we know exactly what it entails to handle and transport international shipments. Every delivery is meticulously checked and rechecked, and we guarantee a safe transit in perfect condition, with every single load.
English 
Arabic